To promote the launch of three Nike Footwear products, we conceptualized and executed an immersive large-scale activation at the Cairns Showground. In collaboration with Boom Studios, we spatially designed and built the massive space, creating a curated experience for each product. Consumers engaged in a three-hour journey, customising their own soccer shirts, participating in high-intensity training programs, and demonstrating their strength by pulling utes, forging a dynamic and memorable connection with the brand.