
MDI Wines, the latest creation from Kevin McCarthy, the master of Aussie Pinot Grigio, embodies a commitment to sustainability and a passion for native Italian varietals. Crafted in Mildura, Victoria, MDI celebrates the vibrant terroir and endless possibilities of winemaking. Honouring old-world traditions while embracing playful experimentation, MDI is playful and honest, blending expression, contemporary culture and classicism. This direction reflects the sun-drenched limestone soils, passion and grit of Mildura, presenting a unique story of the region’s fruit.
Agency: Space Between
Client: MDI Wine
Creative Director: Tegan Wotton
Art Director / Designer: Hannah Cantwell
Photographer: Georgia Haynes
