To celebrate the release of the OG Nike Dunk College Colours, we engaged five local creatives from diverse fields such as music, skate, dance, style, culture, and art to share their stories and passions through an online workshop called Nike Dunk School. These educational videos served as lessons in self-expression, aimed at teaching new skills in the spirit of Nike Dunks. By curating tangible experiences for the Nike community, we sought to reconnect and inspire consumers feeling disconnected and fatigued due to COVID-19. The result was a comprehensive creative campaign, "United by Passion," featuring a hub of educational videos, inspirational vignettes, and additional creative resources.
Agency: Space Between
Client: Nike
Creative Director: Tegan Wotton
Art Director / Designer: Hannah Cantwell
Project Manager: Shari Knott
“The Dunk can unite people who don’t necessarily look alike, who don’t come from the same neighborhoods, but have a love for the same thing. And maybe we can find some type of kinship through that.”
Bodega, History of the Dunk
