Naarm, Australia 

I’m Hanto Cantwell — a queer art director and designer who brings a playful, radical approach to every project. Over the past 10+ years, I’ve worked across music, hospitality, culture, and fashion industries. At the heart of my work is a belief that the design process should be expressive, imperfect and inclusive. 

hantocanto@gmail.com
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08.Converse 

Chadstone Shopping Centre
Customisation Zone

Creative Direction, Design, Spatial and Build 


Converse came to us with a challenge: how do we bring more people into their physical stores?

We designed a modular customisation system, a reconfigurable build that could adapt to any store nationwide. Shoppers could bring in their own Converse or buy a fresh pair in-store and make them uniquely theirs through a library of unique interchangeable patches.

The result was a retail experience for self-expression, where every Converse could become a one-off, personal to its wearer.