Salomon engaged me to concept, design, and build their SS25 Collingwood showroom. Due to a restricted budget, I took on a lo fi approach - utilising industrial elements to create fixtures that fit within Salomon's aesthetic and brief. The final result was a distinctive and engaging showroom that showcased Salomon's SS25 collection. 

To celebrate the release of the Nike Dunk College Colours, five local creatives were engaged to create Dunk School - a digital database of self expression, where we shared their stories and expertise. By curating experiences for the Nike community, we sought to reconnect and inspire consumers feeling fatigued and uninspired due to the pandemic. The result was a comprehensive creative campaign, "United by Passion," featuring a hub of workshop videos, inspirational vignettes, and photography.

Working alongside Long Story Short, I was tasked to develop a design toolkit that included campaign lockups, colour palettes, font treatments and graphics – which were applied to Sephora's digital space and retail environment. Our collaboration included rolling out six weeks of content for the Sephora website, Google Display Network, Affinity eDMs, Instagram, Facebook, and more for Australia/New Zealand and South-East Asia.

For the launch of three Nike footwear products, we transformed the Cairns Showground into an immersive brand environment. The vast industrial setting called for an identity that could hold its own in scale, while forging an energetic and memorable link to Nike.

Working with the raw nature of the space, we leaned into a rough-and-ready language — collage, DIY, and layered industrial materials. The result was a 3 hour immersive experience that connected consumers to the launch and stayed true to the spirit of the brand. 

To celebrate the launch of Converse CONS skate team rider Alexis Sablone's debut pro model, the AS-1 Pro -  We designed and built a NYC inspired pop-up indoor skatepark in Melbourne. 

Converse came to us with a challenge: how do we bring more people into their physical stores?

We designed a modular customisation system, a reconfigurable build that could adapt to any store nationwide. Shoppers could bring in their own Converse or buy a fresh pair in-store and make them uniquely theirs through a library of unique interchangeable patches.

The result was a retail experience for self-expression, where every Converse could become a one-off, personal to its wearer.

After a period of growth, XFLOS felt a misalignment between the direction the business was taking and the brand. I was tasked with creating a new identity that represented the high end quality and scale of the output and their aspiration as a brand

Moonhouse reimagines Cantonese dining at the iconic 282 Carlisle Street. The challenge was to respect the site’s heritage while introducing a sense of youth and modernity. We created a brand that sits comfortably between past and present — blending tradition with contemporary expression across every touchpoint, from visual identity to atmosphere.